Have you ever thought about how traffic jams affect the cities? How the number of passengers per car could be increased?
Mobility, the core requirement for today’s urban life, derives from the obsession of creating connections, both in everyday’s life visiting friends, relatives and going to schools and workplaces and in order to purchase goods and services that ensure our survival.
The worst consequences are obviously connected to air pollution, traffic congestion and noise without considering critical issues from an environmental, economic and human perspective.
According to McKinsey, 60% of the whole world population will live in cities by 2030. This means that around 5 billion people, against the 3.5 of today, will have the need to use transports. At a global level, the increasing number of people belonging the middle class will rise cars’ demand from 70 million in 2010 to 125 million by 2025.
Several more concrete consequences in the following years:
1. On urban infrastructures – congestion will be unbearable as the number of cars could not be supported by the actual infrastructure system;
2. On the environment – CO2 emissions will increase, intensifying pollution and raising healthy concerns;
3. In economics – cities will spend 2-4 % of their GDP to deal with congestion.
The need of the adoption of alternative consumption models in transports is imminent: most of the millennials are already into all the sharing mobility options proposed by different start-ups; electrification and automation are other trends in the transport sector.
An innovative idea spread out from a group work in the course “Design and Management of Change and Innovation”: Carina, Nadia, Giuditta, Marek, Petya, Taavi.
Five nationalities came together and created “GetIN”, a carpooling initiative that could be useful for Jönköping University.
“What do you think of getting a ride to university campus with different people? We have the offline version of LinkedIn just for you!” that’s how the team working commented the project.
The best idea when you want to come back from AKA without end up with crying with the taxi bill. Users preferences are at the first place and the importance of independency and trust in the driver are not underestimated.
If you are interest, you can check the project Facebook page: and do not hesitate in contacting us to start scheduling the next “go to groceries” with a karaoke Christmas playlist. GetIN with us in this new adventure!
Special thanks to Carina and Nadia.